It’s a beautiful time in Austin, Texas. The weather is warm to hot and the music is loud and proud. But I am in Austin for the Electronic Resources and Libraries Conference. I attended this conference last year and I am pleased to be back again.
I’ll start my conference report with the morning session today (the first day) of the Electronic Resources and Libraries Conference. I will have to post another instalment for the after lunch sessions. By the way, I had lunch at the wonderful Blanton Museum down the road from the conference venue. The morning was both interesting and satisfying.
I will focus on the keynote since this was the presentation that had the most relevance and interest to me and my workplace. The keynote was delivered by Andrea Resmini currently working in Sweden. The title of his presentation was “Between physical and digital: understanding cross channel experiences”.
Andrea opened up with a story based on the Umberto Eco novel (and subsequent movie) The name of the rose. He focused on the labyrinthine library and the differences between the description and map of the library in the book and in the movie. The purpose of the story was to illustrate how important meaning is in understanding complex environments; and secondly, that we need to be able to understand how different media affect people’s experiences. Thus, is there really a meaningful difference between the physical reality of the library or information centre and that of the virtual library?
Taking some inspiration from William Gibson’s novel, Neuromancer, Andrea explains that cyberspace is not a place to go to, it is a layer tightly integrated into the world around us. And as such, there are cross channels that enable information to be delivered, exchanged, and received to suit the needs of individuals and the contexts in which they find themselves. Cross channels may be expressed this way: “Cross-channel is not about technology, or marketing, nor it is limited to media-related experiences: it’s a systemic change in the way we experience reality. The more the physical and the digital become intertwined, the more designing successful cross-channel user experiences becomes crucial”. A full explanation, from which this quote was taken, can be found here.
The point of course is that libraries can no longer think of themselves as a set of discrete multiple actions, or silos, (e.g. circulation desk, catalogue, web site etc.) but as facilitator for the provision of information in different ways to meet the needs of clients/users/students and the way in which they want to access and consume information. This of course involves the virtual library.
More generally, all of us are not staying within one channel all of the time. We move between them, depending on what it is we need them to do. And we would like all the digital pieces of the jigsaw puzzle to fit and work together.
I will return in my next post to continue what Andrea went on to say, outlining his seven point “manifesto” about information architecture, the user experience, and cross channel experiences.
But to finish this post, I want to give some further reading. Andrea mentioned the book “Pervasive Information Architecture” and I will be chasing that up when I return home later in the week.