The web 3.0 conference 3-4 June 2010

I will be attending the conference in Sydney, Web 3.0 & the future of social media, being held at the Sheraton-on-the-Park Hotel in Elizabeth Street.

I will be interested in hearing a realistic assessment of the future of social media. I will be especially interested in the social media crusaders and what they have to say about business embracing web 2.0 tools and thinking.

It will be interesting to hear how far business has come in accepting social media as a legitimate form of communication and business sttrategy because I am not sure how much the government sector really wants to engage in this space. Naturally, I understand the reluctance for government to fully implement web 2.0 (not sure we’re ready for anything further than that!), but I am still watching to see how Gov 2.0 really translates into practice.

My fear is that Gov 2.0 is more about dumping content onto websites than really engaging in the conversation with the citizenry. I hear Senator Kate Lundy is a real advocate for Gov 2.0 but with such an adversarial political system, I can’t see too much leeway being given for governments to really become transparent and open to detailed scrutiny.

We already have seen the media dump on the government over the funding of a home insulation scheme – a scheme let down by the insulation industry and greedy quick-make-me-rich merchants exploiting a good idea. It must be difficult for even the Gov 2.0 advocates to encourage more openness in government, especially when other members of the government want to censor the internet and treat the technology with such suspicion.

So, I will see what I can discover about the  leading edge private businesses who see the benefits of web 2.0.  I’ll report back after the conference with my notes and responses.

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