Expect to hear more about snack drama in the future. Snack drama represents a niche product that will entertain a growing subscriber base using mobile communication platforms. Consumers’ increasing use of mobile communication for news and entertainment will provide the market momentum for this new communication product. And time poor consumers will support the snack drama format if the content is of a consistent and desirable quality.
Expect to see advertisers and “message” communicators use snack drama formats as a new communication channel. Communication providers will look to gobble up content in order to service this niche, giving significant market opportunities for clever content producers and advertisers.
Snack drama – watch out for it.