On social capital

I attended my first UTS Alumni event last night at the University of Technology, Sydney. Paul Vorbach from Academy Global gave an excellent presentation on social capital. He cited seven effective steps needed to build social capital:

1) define your goals (helps concretise what you want and how to say it effectively)
2) strategise (think about who and how your networking will work most effectively)
3) map your networks (visual representation helps to identify possibilities)
4) analyse your map (work out who and what contexts will work best)
5) try and find out information about your pending contact (associations, interests, etc.)
6) add meaningful value (a good technique is finding uncommon things in common)
7) build and retain trust (establish frequent, but not necessarily time consuming, contact)

I was especially pleased to hear from Paul about the importance of authenticity and honesty in establishing social capital. I said as much in a letter to the Australian Financial Review last April 21 when I said: “Artificial constructs, insufficient time and lack of genuine interest will rarely be successful networking attributes even though the odd favour may still come from them. It is the relationship that holds the key for long-lasting and genuine helpfulness”.

And the relationship is pretty much predicated by the language and interaction we have with people. And language can often be the only basis for a relationship when using online and virtual communication spaces, whether it is government, business or P2P platforms.
Content writers and internet administrators please take note.


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