On writing for the web

I attended the Wireless World exhibition in Sydney yesterday. Unfortunately, I was unable to attend the conference. However, talking to vendors at the exhibition made me realise how the communications revolution has evolved in such a short space of time. Remember when PC’s were introduced 20-odd years ago and what they were capable of back then? Today the wifi revolution is upon us.

Yet words and meaning remain important, irrespective of the delivery mechanism. Putting the words (or images) together in the right format for the right message is the real challenge in this brave new world. So why is content management and writing for the web so poorly done?

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