Posted on April 10, 2008 by bradhinton
There are a number of ways in which information and knowledge can be disseminated and exchanged, including breakfast, lunchtime or evening meetings. These meetings can be internally or externally based. Organisations, like the Society for Organisational Learning Australia (SOLA) for example, have run morning information sessions for members featuring a special guest speaker. I first heard Dave [...]
Filed under: Communication, Competitive intelligence, Conference, Content management, Education & learning, Knowledge Management, Marketing, Presentations | No Comments »
Posted on April 6, 2008 by bradhinton
Expect to hear more about snack drama in the future. Snack drama represents a niche product that will entertain a growing subscriber base using mobile communication platforms. Consumers’ increasing use of mobile communication for news and entertainment will provide the market momentum for this new communication product. And time poor consumers will support the snack drama format if the content is [...]
Filed under: Business, Communication, Content management, Entertainment, Information use, Marketing, Web | No Comments »
Posted on March 19, 2008 by bradhinton
I love attending good conferences. I love thinking about ideas and discussing them with interesting people. I love networking with people and connecting up with them after the conference is over. I love refining my thoughts and my notes on the way home.
And so it is with this in mind, albeit without a budget to attend, [...]
Filed under: Conference, Just me, Marketing | No Comments »
Posted on March 4, 2008 by bradhinton
The Reserve Bank of Australia announced an increase in interest rates this afternoon. Interest rates will rise by another .25% and the expectation is that another increase is likely in the near term.
Since interest rates are supposed to reflect the cost of capital, it is not surprising that high interest rates impact on the bottom [...]
Filed under: Economics, Management, Marketing, Networks, Organisational behaviour, The workplace | No Comments »
Posted on February 21, 2008 by bradhinton
You may have heard that in the high definition DVD format ”war”, Blu-ray has emerged victorious over its rival HD DVD format. In fact, HD DVD is in its death throes. Anyone left holding a HD DVD player is trying to offload them on to ebay.
The popularity of Blu-ray discs over HD DVD in Australia (and elsewhere) is [...]
Filed under: CoPs, Communication, Information architecture, Knowledge Management, Language, Marketing, Professional writing | No Comments »
Posted on December 20, 2007 by bradhinton
I was reading the Green Guide in today’s Melbourne Age. In the Websights section I noticed a short paragraph about a service, still in beta, that combines photos, video, and music into a professional looking multimedia product.
The service is from Animoto and this is what they are about: “Each video is a fully customized orchestration of [...]
Filed under: Collaboration, Communication, Information use, Marketing, Photography, Presentations, Publishing, Software, Storytelling | No Comments »
Posted on November 29, 2007 by bradhinton
It has been a feature of some of the knowledge management conferences and seminars that I have attended over the years to include speaking slots for vendors. The vendor usually uses the speaking opportunity as a spruiking platform. I am not interested in conference presentations being product advertisements.
So it was refreshing to hear this morning that a vendor-run seminar proved to be less [...]
Filed under: Authenticity, Business, Communication, Information architecture, Information use, Knowledge Management, Marketing, Networks, Personalisation, Social computing, Social networking, Web | 3 Comments »
Posted on November 28, 2007 by bradhinton
I want to share five common mistakes in innovation that were recently presented in an article in BusinessWeek. It seems to me that they are just as applicable in the context of developing initiatives for knowledge management inside the firm, and knowledge diffusion between organisations.
1) An over-reliance on pilot initiatives - pilots tend to focus [...]
Filed under: Change management, Collaboration, Management, Marketing, Networks, Organisational behaviour, Peer to peer, Research | 2 Comments »
Posted on November 15, 2007 by bradhinton
Today I want to highlight Jeremiah’s weekly digest on social networking. I find it a valuable and quick read about the social networking space. Jeremiah Owyang is on my blog roll but his weekly digest is too good to hide behind that!
Filed under: Blogging, Communication, Marketing, Social computing, Social networking, Technology, Web | 1 Comment »
Posted on November 14, 2007 by bradhinton
Mark Hurst has been keeping my mind busy with his regular newsletters from Good Experience. I really enjoy Mark’s passion for wanting to maximise the customer experience, something we should all adhere to in our communication and KM practices.
However, I wonder what Patrick Lambe and Arthur Shelley would make of this post on personas: Although referring [...]
Filed under: Archetypes, Marketing, Organisational behaviour | 2 Comments »
Posted on November 5, 2007 by bradhinton
I was alerted to this article from The Guardian (thanks, Gerry) on word farms - “The growing number of websites that mix and match low-quality articles produced by amateurs in order to generate traffic”.
The article raises a good question: how important is content or marketing in driving revenues on the web? Any thoughts, please make a comment.
Filed under: Content management, Information use, Marketing, Publishing, Web | No Comments »
Posted on October 18, 2007 by bradhinton
From time to time I like to look at what is happening in the marketing and advertising space with respect to the web and traditional advertising mediums. Advertising and marketing are important communication channels. I have made some comments previously (you can use my Marketing category to find them if you’re interested). The key point has [...]
Filed under: Communication, Marketing, Organisational behaviour, Web | No Comments »
Posted on October 17, 2007 by bradhinton
The latest issue of the e-journal, Information Research, is now available.
There are some really interesting papers, especially the paper by Marcia Bates on browsing behaviour and the paper by Judit Bar-Ilan on librarian blogs.
There are several book reviews too, including this one on David Weinberger’s book, Everything is miscellaneous (a book I am currently reading).
All [...]
Filed under: Blogging, Books, Business, Information Management, Information use, Knowledge Management, Leadership, Libraries, Management, Marketing, Research, Searching, Tagging | No Comments »
Posted on September 7, 2007 by bradhinton
I was reading a great Wharton knowledge article by Jonah Berger and Chip Heath on identity, from a marketing perspective. The article, From cool to passe’: identity signaling and product domains, looked at “how consumers use products to signal membership in social groups, but swiftly abandon those same products when the original message is diluted as other [...]
Filed under: Culture, Identity, Marketing, Social computing, Social networking | No Comments »
Posted on August 29, 2007 by bradhinton
There was a short discussion recently on a list-serv I belong to about whether constructing a rewards programme for an online community of practice should be developed or not.
My general view on reward systems is that they often create a behaviour that seeks to maximise the reward rather than trying to maximise the outcome the reward [...]
Filed under: CoPs, Collaboration, Communication, Knowledge Management, Marketing, Organisational behaviour | 1 Comment »