On personas
Posted on November 14, 2007 by bradhinton
Mark Hurst has been keeping my mind busy with his regular newsletters from Good Experience. I really enjoy Mark’s passion for wanting to maximise the customer experience, something we should all adhere to in our communication and KM practices.
However, I wonder what Patrick Lambe and Arthur Shelley would make of this post on personas: Although referring [...]
Filed under: Archetypes, Marketing, Organisational behaviour | 2 Comments »
